The Kraken will sport the Muckleshoot Indian Tribe’s seal for the 2023-24 season as a Jersey sponsor

The Kraken, as well as ESPN’s Ryan S. Clark reported today that the Kraken will be partnering long term with the Muckleshoot Indian Tribe, with the most obvious sign being their jersey patch bearing the tribe’s official seal on both home and away sweaters.

The Kraken and the Muckleshoot, a Coast Salish tribe, have already had plenty of contact with each other and fellow Seattle teams the Seahawks and the Mariners, with land acknowledgments prior to games being the brainchild of their combined efforts, to a land blessing on the site of the rebuilt Climate Pledge, to ads on the boards for their various business and gambling interests in the PNW. The jersey patch is just the tip of the iceberg, the Kraken have committed to starting sporting programs for indigenous youth, capped off with a multisport complex they will personally build for the tribe on the Muckleshoot’s reservation, on top of other smaller initiatives they’ve had throughout the last couple of years; like Morgan Geekie going to the reservation to teach a class and play some floor hockey at the Muckleshoot Tribal Schools.

Of course, it should be mentioned that while this is a great opportunity and the first of it’s kind in the NHL, this is still an advertisement. Anybody even passingly familiar with the tribe in Washington State can tell you about the enormous casino the Tribe runs out in Auburn, WA. One that’s about to become even bigger in 2023, to say nothing of their deathgrip on gambling in the state. To say it’s purely altruistic is a bit of a stretch.

But! they didn’t use the Casino’s logo, and the Kraken are very committed to making sure they get this right, as the ESPN piece explains, so I’m at least satisfied that it’s going to do something good for both sides.

You can expect this jersey patch to appear next season on game-worn and authentic sweaters.